One bad review
is costing you trust.
We assess harmful content, pursue ethical removal where possible, and help protect your online reputation — discreetly and professionally.
What makes us different
Most ORM firms offer the same generic playbook. Clean Traces operates differently — with the technology, discretion and specialist expertise your situation demands.
AI-powered, human-verified
Our assistant responds to enquiries — 24 hours a day, 7 days a week. Every case is then reviewed by a human reputation specialist before any work begins. Speed and precision, together.
Absolute discretion — always
We never disclose client identities, never discuss cases publicly, and operate through secured private channels. Many of our clients engage us without their own staff or partners being aware. Your reputation stays yours.
Results in 24–72 hours
For policy-violating content, our removal process begins immediately upon engagement. Most clients see confirmed removals within 24–72 hours. We keep you updated in real time at every stage — no waiting in the dark.
Every platform, one team
Google, Trustpilot, TripAdvisor, YouTube, Facebook, Reddit, dark web — most ORM firms handle 2 or 3 platforms. We cover the entire digital landscape where your reputation lives, from social media to the deep web.
Honest assessment first
We will never take your money for something we cannot deliver. Before any engagement begins, we provide an honest, no-obligation assessment of what can be removed, suppressed, or countered — and the realistic timeline for each.
Positive Content Publishing
Strategic creation and publishing of press releases, thought leadership articles and positive content — strengthening your online presence and pushing harmful results down in search.
How much is your reputation costing you?
Enter your numbers to see the real financial cost of a damaged reputation.
🧮 Reputation Damage Calculator
Six shields.
One reputation.
Every service engineered to protect your digital presence — not just mask the damage.
Negative Content Detection & Monitoring
24/7 scanning across websites, social media, forums and review sites. Sentiment analysis classifies threats in real-time — before they escalate into full PR crises.
Real-time alertsContent Removal & Suppression
DMCA takedowns, platform removal requests, and SEO suppression deployed simultaneously to help reduce visibility of harmful content and support reputation recovery — strategically.
Policy-based removalReputation Establishment
Strategic content creation, positive review generation, thought leadership publishing and social media management to position your brand as the undisputed authority.
Authority buildingBrand Protection & Enforcement
Trademark monitoring, counterfeit listing removal, domain phishing protection and legal enforcement against anyone misusing your brand identity online.
IP ProtectionCyber Intelligence & Investigation
Dark web monitoring, anonymous poster identification, phishing detection and forensic investigation into cyber threats. A capability no major ORM competitor offers.
Unique to Clean TracesPositive Content Publishing
Strategic creation and publishing of press releases, thought leadership articles, positive reviews and social media content — flooding search results with authoritative positive narratives that push harmful content off page one durably.
Reputation BuildingWe defend your reputation
in 5 steps
Research
Investigate online sentiment by assessing and ranking all harmful content by impact and urgency.
Analysis
Assess the potential financial and reputational impact of each piece of negative content.
Validation
Verify authenticity and legal standing of each review to formulate the strongest strategy.
Neutralisation
Act — removal requests, DMCA filings, SEO suppression and positive content deployed together.
Track & Report
Real-time status updates and detailed ranking reports after every action taken.
Choose your shield
All packages are customised to your situation. Final pricing based on scope and complexity. Terms & conditions apply.
- Initial SEO audit & optimisation roadmap
- UX & navigation analysis
- 2 social media platforms managed
- 3 SEO-optimised posts per week
- Comment moderation & prevention
- 3 authoritative SEO articles published
- Review platform presence management
- Negative review analysis & potential removal
- 1 professional video review published
- Advanced SEO audit with strategic roadmap
- UX performance & conversion optimisation
- Regulatory compliance study
- 2 social platforms + strategic engagement
- 5 SEO-optimised posts per week
- 5 premium articles on strategic platforms
- Enhanced review distribution & amplification
- Google SERP suppression of negative content
- 3 professional video reviews published
- Comprehensive digital strategy audit
- Full branding strategy roadmap
- Digital news channel creation
- 10 high-quality SEO articles per month
- 2 press-released SEO articles included
- Advanced reputation recovery + legal intervention
- Real-time 24/7 reputation monitoring
- Crisis management & rapid response
- 5 professional video reviews published
Before vs. after.
Every case, assessed on its merits.
12 coordinated fake reviews removed for real estate agency
A competitor flooded the client's Google profile with fake 1-star reviews. We identified the coordinated attack pattern and had all 12 removed within one week.
Fake competitor review removed for law firm
A competitor posted a defamatory review using a fake profile. We identified the policy violation, filed the report, and had the review deleted.
Hotel group recovered from 3.2★ to 4.5★ in 90 days
Removal of policy-violating reviews combined with authentic review generation restored the rating and search ranking for a 4-property hotel group.
Damaging video removed for hospitality brand
A video exposing internal operations was publicly accessible and ranking on Google for the client's brand name. After intervention it was fully de-indexed within 72 hours.
Negative news article pushed off page one for finance client
A damaging article was ranking #2 for the client's company name. Through strategic content deployment and SEO it was pushed below page 3 within 60 days.
Anonymous defamatory poster identified for executive
An executive was targeted by anonymous posts leaking personal data across dark web forums. Our cyber team identified the poster, enabling legal action and full removal.
We speak your industry's language
Specialised knowledge of the platforms, regulations, and reputational risks specific to each sector. We've worked across all four — and beyond.
Hospitality
One bad TripAdvisor or Google review can cost a hotel six bookings per month. In hospitality, your star rating is your revenue. We assess policy-violating reviews for possible removal, help address fake competitor attacks through evidence-led reporting, and support your rating — so guests see your best side before they ever arrive.
TripAdvisor review assessmentLegal
One false claim online can confuse hundreds of potential clients and derail years of professional credibility. Law firms and individual practitioners operate in a high-trust environment where reputation is everything. We assess defamatory or harmful content and advise on available options, work to identify anonymous posters where possible, and help suppress damaging search results before they become career-defining — for the wrong reasons.
reputation management for lawyersFinance
In a volatile economy, investor and client confidence depends entirely on what Google says about your firm. A single negative article or disgruntled review can override years of sound results. We suppress negative financial coverage, manage review platforms, and ensure that when clients and investors search your name, they see credibility — not controversy.
financial firm reputation managementReal Estate
Buyers and sellers research agents extensively before making contact. A competitor's smear campaign or a disgruntled client's fake review can shut down your pipeline overnight. We help address coordinated fake review attacks through evidence-led reporting and reputation recovery, working to restore your ratings across Google and property portals, and present the best version of your agency to every prospective client searching online.
estate agent review assessmentYour 24/7 reputation agent. Replies to everything.
The assistant collects information and guides users to a confidential assessment, answers common FAQ questions, qualifies leads, and books discovery calls — automatically. You wake up to booked clients, not missed opportunities.
Instant response to every enquiry
Website chat, email and WhatsApp — all answered in seconds, around the clock.
Accepts & analyses review links
Paste any harmful URL and the assistant collects information for our team to assess your case.
Books discovery calls automatically
Qualifies leads and schedules consultations via Calendly — no human needed.
Live on WhatsApp 24/7
Clients reach us on the world's most-used business messaging platform. We reply immediately and never miss a lead.
Tell us about your situation
Our team will review your case and respond within 24 hours with an honest assessment of your options.
What our clients say
"Within 3 weeks, the damaging YouTube video that had been live for 18 months was completely gone. Clean Traces handled everything discreetly — my staff didn't even know we had engaged them."
"A competitor flooded our Google profile with fake reviews. We went from 4.8★ to 3.1★ in a week. Clean Traces had 11 of the 12 removed within 5 days. Our rating is fully restored."
"I found out my personal data was being used on the dark web to defame me. Their cyber team traced it, identified the source, and our lawyers handled the rest. Extraordinary work."
Everything you need to know
Your reputation is your most valuable asset.
"It takes years to build a good reputation, but only a second to destroy it." — Don't wait for that second.
Free Link Assessment
Paste any harmful link. We analyse it free within 24 hours.
Get Confidential Help
Instant answers, free assessment and recovery plan — 24/7 on WhatsApp or chat.
Book a Discovery Call
Speak with a specialist. 15 minutes. No pressure. Just clarity.